You’re paying and you can’t see the return.
The invoices come, the reports look fine, and the bank account doesn’t move. Nobody has ever shown you the arithmetic that connects the two.
Leads come in. Your team burns days on them. Almost nobody buys
The problem usually isn’t the leads. I’ll show you where it actually breaks.
- Price
$949$500- Delivery
- 5 working days
- I take
- 4 audits a month
- Price
$949$500- Delivery
- 5 working days
- I take
- 4 audits a month
Is this you?
Five versions of the same expensive uncertainty.
The leads don’t buy.
Your team calls them. Most of them were never going to buy anything. Someone is being paid for the volume.
Everybody has a different explanation.
The agency blames the site, the freelancer blames the budget, and somebody blames the market. They can’t all be right.
The product is good and nobody gets it.
People arrive, read, and leave. The thing you’re best at is the thing the page doesn’t say.
You’re not sure you’re even measuring the right thing.
Half the argument exists because the reporting is wrong, and nobody has checked.
What changes
Measured after the work, in client projects. Different businesses, different problems — these are not a forecast for yours.
See the work behind these numbersWhat you know on day five
You know whether the money you spend online is producing customers, where it is being lost, what causes the loss, and what needs to change first.
Every answer is tied to your numbers and the evidence behind it. If something cannot be proven, it is marked unknown, not guessed.
Included after deliveryI present it to you. Up to 60 minutes.
Every finding on screen, with the screenshot and the number behind it. We go through the conclusions together, you challenge anything that does not fit your reality, and we leave with a clear order for what happens next. Nothing arrives as a document for you to interpret alone.
Your five answersDay 5
Is the money coming back?
A direct answer based on customers and revenue, not clicks or impressions.
What is already working?
The channels and steps worth protecting while everything else changes.
What is not working?
The channel, page, or handoff where spend stops producing customers.
Why does each part work or fail?
The cause behind each result, supported by your numbers and evidence.
What changes first?
One priority, who owns it, and the number that shows whether it worked.
What I check
Every place where attention turns into money. Or doesn’t.
Search / SEO
what you rank for, what’s broken, whether that traffic could ever buy
Google Ads
where the money goes, what returns, and what is wasting money
Meta Ads
the same, plus whether the creative matches what the page promises
Social
what’s posted, what it’s for, whether any customer traces back to it
Your website
what happens across several paths between arriving, asking, ordering, and buying
Two competitors
a public comparison of their positioning, offer, website, and customer path — not their private ad accounts
What the tools don’t show
The useful part starts after the dashboards finish.
The arithmetic.
Every channel carried down to one customer: what a customer costs you there, and what one is worth. A tool tells you your cost per click. That’s not a number you can make a decision with.
The contradiction.
What each channel reports, what your agency or contractor says, and what your actual sales show. The answer is where those three disagree.
I test the customer journey myself.
I take several routes: place an order, make an enquiry, and ask for help. I record how sales responds, how questions are handled, where the customer gets stuck, and what needs to change.
I check whether the numbers can be trusted at all.
Half the time the argument about the reports exists because the reports are wrong.
How it runs
Five working days. Fifteen minutes from you.
- Day 0
We speak briefly if you want to — fifteen or twenty minutes, and most people skip it. Then one email from me with everything I need. Takes you about fifteen minutes.
- Days 1-3
I work through everything. If something looks wrong early, I tell you then rather than saving it for the report.
- Day 4
I test several customer paths: place an order or enquiry, ask for help, and document how sales and support respond.
- Day 5
I present the audit to you — every finding on screen, with the evidence behind it. Up to 60 minutes together working through the conclusions and your questions, and we agree the first thing to change and who is doing it.
What I need from you
Fifteen minutes of your time. I handle the rest.
- About fifteen minutes. I send step-by-step instructions for the accounts. You don’t need to work anything out.
- Your prices and costs. Without them I can tell you what a lead costs, but not whether that’s good.
- Nothing else. No brief, no kickoff meeting, no questionnaire.
My case studies
Sometimes the cheapest lead is the most expensive mistake.
These cases show which numbers were misleading, what was actually happening, and what changed after the review.
Who is doing the work
I’m Ivan Tesolkin.
Strategy and implementation work across the US, Europe, and Ukraine.
I know what it feels like to keep paying for marketing month after month and still get no straight answer about the missing sales. I help businesses find what is holding them back and decide what to change.
I have worked as a business consultant and strategist since 2017. 42 clients across 25+ industries, from local service businesses and startups to manufacturers operating across fourteen countries. The work has covered marketing, pricing, sales, operations, business processes, AI implementation, market entry, and business models.
I developed my own practical framework from established business, marketing, and brand strategy approaches. I have also published two books on the work behind it.
I will not translate your agency report into different jargon. I will show you what is happening, why, and what changes first. If marketing is not the problem, I will say so.
Before you book
Don’t book this audit if...
- You want someone to run the ads. I find what should change and give you the ways to do it; your team or your contractors do the work.
- You need it this week. It takes five working days and I take four a month.
I take four audits a month
$949 $500
Five working days.
Larger consulting firms price this kind of answer like a full consulting engagement. This audit gives you a defined answer for $500. Most owners postpone the question and spend another year paying for channels nobody has checked. This audit competes with that year. Whatever you pay for it comes off the price if you go further with me afterwards. There’s no obligation to, and most people don’t need to.
Send the enquiryQuestions
Before we start.
Is this a person or a tool report?
A person. The tools produce the raw material; the diagnosis, the arithmetic, and the mystery shop are mine.
Why only $500?
Because it’s bounded. It’s everything visible from outside plus your accounts. It is not a review of your whole business, and this page says exactly where it stops.
What if you find nothing?
I’ll say so, and I’ll tell you where I’d look next, which is usually somewhere the outside doesn’t reach.
Do you know my industry?
I’ve worked with 42 clients across 25+ industries. The method starts with your numbers and your customers, not a playbook from your sector. If it needs specialist knowledge I don’t have, I’ll say so before you pay.
Will you try to sell me something afterwards?
The audit ends with one agreed first action, not a proposal. Sometimes that action is 'fix this yourself, it’s small.'
What if I disagree with what you find?
That is why the audit includes a consulting session of up to 60 minutes. We work through the evidence and every disputed conclusion; bring the person who disagrees.
Is my data safe?
Guest access only, revoked when we’re done. Happy to sign an NDA before anything is shared.
I’m not in the US or UK. Does that matter?
No. The audit follows your customer journey and your numbers, wherever the business operates.
How do I pay?
The enquiry first, then a free fifteen-minute call. On it we agree exactly what I check. The invoice follows that, and the five working days run from payment.