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Non-profit · Advised

Gave scattered volunteer teams enough structure to work on their own without tripping over each other.

Dozens of separate channels connected volunteer groups to regional hubs. We replaced improvised coordination with light SOPs people could use without asking permission every five minutes.

Client
A UN agency in Ukraine
Period
2022
Duration
About three months
Engagement
Operating model
Reading time
1 min

Key achievement

Emergency coordination that let local teams act semi-independently while staying aligned, less duplicated work, and resource use you could actually trace.

Role clarity

Advised

Strategic communications and operations consultant. Audited the channels, designed the coordination model, wrote the templates and SOPs for emergency communication, resource allocation, and digital reporting, and worked as the bridge between grassroots teams and regional hubs.

01

Context

During the war, rapid-response aid distribution in Ukraine ran through decentralised volunteer networks. Coordination, logistics, requests, and reporting were spread across dozens of separate channels.

02

Diagnosis

When every request feels urgent, the system decides who gets helped first. Not policy and not intent: whichever channel happened to carry the message.

Fragmented channels produce a specific mess: the same need served twice while another gets missed, nobody able to see the whole picture, and coordinators working from memory until they burn out.

Any fix had to be light. Anything requiring training or central approval gets abandoned within days by people under that pressure. What mattered was the line between what a local team could decide alone and what genuinely needed a hub. Nobody had written that down, so teams either escalated everything and created a bottleneck, or acted alone and duplicated somebody else’s work.

03

Results

Duplicated work dropped as requests and supply flows moved through standard formats, and resource use became traceable. Local teams could operate semi-independently while staying aligned with regional goals.

Every template adds friction to something urgent, and each one had to earn its place against the cost of a volunteer stopping to fill it in. Several were simplified more than once before people used them consistently.

The volunteers were never short of effort. What they lacked was a written line between what they could decide alone and what had to go to a hub.