A channel with no paying customers behind it stops, whatever its reports say.
Where the channels, the reports and the bank disagree is where the money goes.
What happens after somebody asks is often where the sale is lost.
One studio’s cheapest ad was bringing people who thought they had booked a gym.
Every channel gets one of three answers, with the arithmetic underneath.
How it runs
You end up able to say which spending earns, which does not, and what to do about it on Monday.
Running your ad accounts or writing your posts.
Confirming a decision that has already been made.
Two to three weeks from access to decisions.
Fixed price, agreed before we start, so there’s no meter running. The first conversation costs nothing.
In an audit of 2,241 US companies, 23% never replied to a web enquiry at all, and the average first response took 42 hours.
Firms that replied within an hour were about seven times more likely to qualify the lead. Before buying more traffic, it is worth knowing which of those two companies yours is.
Source: Oldroyd, McElheran and Elkington, "The Short Life of Online Sales Leads", Harvard Business Review, 2011. Read the source
With a free first call of about an hour. Bring what is happening and any numbers you trust; if this isn’t the right domain, I’ll tell you on that call.
Send what you spend each month and what came back. I’ll tell you what I’d switch off first.
